Be brave. Even if you’re not, pretend to be. No one can tell the difference. Don’t allow the phone to interrupt important moments. It’s there for your convenience, not the callers. Don’t be afraid to go out on a limb. That’s where the fruit is. Don’t burn bridges. You’ll be surprised how many times you have to cross the same river. Don’t forget, a person’s greatest emotional need is to feel appreciated. Don’t major in minor things. Don’t say you don’t have enough time. You have exactly the same number of hours per day that were given to Pasteur, Michaelangelo, Mother Teresa, Helen Keller, Leonardo Da Vinci, Thomas Jefferson, and Albert Einstein. Don’t spread yourself too thin. Learn to say no politely and quickly. Don’t use time or words carelessly. Neither can be retrieved. Don’t waste time grieving over past mistakes Learn from them and move on. Every person needs to have their moment in the sun, when they raise their arms in victory, knowing that on this day, at his hour, they were at their very best. Get your priorities straight. No one ever said on his death bed, ‘Gee, if I’d only spent more time at the office’. Give people a second chance, but not a third. Judge your success by the degree that you’re enjoying peace, health and love. Learn to listen. Opportunity sometimes knocks very softly. Leave everything a little better than you found it. Live your life as an exclamation, not an explanation. Loosen up. Relax. Except for rare life and death matters, nothing is as important as it first seems. Never cut what can be untied. Never overestimate your power to change others. Never underestimate your power to change yourself. Remember that overnight success usually takes about fifteen years. Remember that winners do what losers don’t want to do. Seek opportunity, not security. A boat in harbor is safe, but in time its bottom will rot out. Spend less time worrying who’s right, more time deciding what’s right. Stop blaming others. Take responsibility for every area of your life. Success is getting what you want. Happiness is liking what you get. The importance of winning is not what we get from it, but what we become because of it. When facing a difficult task, act as though it’s impossible to fail.
Jackson Brown Jr. (via at-kkoolook)

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"Il complesso di opinioni ed esperienze continuamente espresse dagli internauti modellano un patrimonio (positivo o negativo) reputazionale sempre raggiungibile da chiunque."

[dal direct mailing, inviato in BCC, per vendere pubblicità su un “settimanale digitale”]


#1 Customer expectations on the web are insane, will get super-insane.
We expect more.
High bounce rates show how horrible slow-loading websites are. Lack of loyalty shows simply re-publishing AP stories is useless. After 19 visits, www.bloomberg.com should create a home page around my interests, not their one-size-fits-all pimping to everyone. With an iPhone there is no friction between me being in your store or on your site (or, omg, getting a mobile geo-targeted coupon from your competitor for 5% off your price while I’m in your store!). There are 12 different alternatives to your site that provide free return shipping. Just because your site is B2B, you do not have the right to create a 1940s website and force visitors to type their name, precise GPS coordinates and underwear size to get a PDF that should have existed as a webpage in the first place (as HTML has been invented).
It is no longer acceptable to just meet past expectations. Alternatives to you are one click away, one Google search away, one tweeted recommendation away. Aim to meet super-insane customer expectations and you’ll future-proof your business.
Oh and yes, I do get that this is hard. You have to rethink everything. Price of greatness, sadly.

I’m wai­ting for the Gol­den Age of Face­book and Twit­ter to be over, too. That way we can all get away from our com­pu­ters and back to actually get­ting some real work done. Ha!

io alle pubblicità ci presto attenzione, mi iscrivo volentieri alle newsletter, sono una che vi sta a sentire, ma voi state a sentire me?

Inutile pensare all’ultimo arrivato fra i social network se il tuo sito fa schifo, inutile pensare al tuo sito se il tuo prodotto/servizio fa schifo.

So ridere, delle cose belle ma pure di quelle brutte. So cantare un po’ e scrivere un po’, mi colloco in quella via di mezzo in cui stanno le persone che sanno fare le cose un po’, un po’ meglio di molti e un po’ peggio di altri. So organizzare le cose nei minimi dettagli.

Un Paese dove tutti paghiamo (meno) imposte; dove vengano assicurati pagamenti veloci e giustizia rapida; dove siano chiuse le falle che rischiano di affondare le nave (dalle municipalizzate a certe aziende sanitarie); dove la politica, se non riesce a dare il buon esempio, almeno eviti di provocare disgusto. Un Paese così non è impossibile, ed è alla nostra portata. Basta rispettarci e incoraggiarci a vicenda, invece di compatirci e deprimerci.
Siamo su un piano inclinato: o si sale o si scende. Voi, dove volete andare?


La violenza in Europa è la prima causa di morte per le donne tra i 14 e i 44 anni. Su tre donne che perdono la vita in Italia, una è stata uccisa dal proprio partner

Oggi è la giornata internazionale contro la violenza alle donne.

Un pugno in faccia. Dannato silenzio! | Il blog del direttore

(via lapaolina)

(via lapaolina)